Riffle NW Seafood Kitchen

The proprietors of Riffle had the concept of an open kitchen style restaurant and seafood market, focusing on local and sustainable seafood of the Pacific Northwest. I wanted to create an honest and approachable feel; a “neighborhood joint” with an emphasis on education while offering a fine plate experience without being stuffy. A series of vintage fishing photos were chosen to be used as backgrounds on the website as well as decoration throughout the restaurant. The logo was created from hand drawn lettering and given antique effect. A custom typeface was also developed for use on business cards and the restaurant's website.