MLB All-Star Baseball

In 2012 the MLB All-Star event was held in Kansas City, Missouri. The client wanted to find a way to make the city a place that his buyers would be more inclined to travel to. The research revealed that Kansas City was not only a hotbed of barbecue but also played a major roll in the birth of jazz as well as being one of the few places that did not participate in prohibition.

THE TEASER
The invitation series began with a custom wrapped and labeled bottle of Kansas City barbecue sauce. The teaser information was rubber stamped and attached to the bottle with a length of baseball stitching thread.

SAVE THE DATE
Keeping with the theme of barbecue, a screen printed apron was wrapped like a cut of meat, then tied with the baseball stitching like butchers twine. Tucked under the stitching was a set of recipe cards for the attendees to sample their own Kansas City style barbecue which was labeled with the “Official Quality Seal.”

THE INVITATION
The printed invitation was accompanied by a custom wrapped and labeled shaker of rib rub from a Kansas city producer. The pieces were packed together inside a silk-screened cooler which was sealed with a custom patterned tape and shipped out to the attendees.