Robot Bunnies Blankets

When a local entreprenuer decided to venture into the world of baby blankets, she contacted us to help fulfill her vision. She wanted something unique and non-traditional with a bit of a vintage feel. Our inspiration came from robot packaging and B-reel sci-fi movies of the 50s.

The first priority was to get the satin labels produced. These would be needed in order to finish production on the actual  blankets.

A series of patterns was developed to use for the various parts of the blanket packaging including gift wrap, box liners and custom printed tape.

As the internet would be the primary means of retail, building a web site was the next priority. The goal was to showcase the product and make the logo extremely visible.

The Robot Bunnies product line will eventually expand into patterned blankets, apparel, and hopefully a mascot stuffie.

Design, Typography, Illustration, Direction: Zack Custer
Agency: HUB Collective