Glitch

Exploration is an often used exercise that can help clients formalize what they are looking for. Sometimes a beautiful piece is born and sometimes you have to start over. Here is an example that yielded some interesting pieces from minimal direction.

Using "Digital" and "Technology" as a reference point here are a few explorations that treat existing marks and slogans in a way to help convey the idea of a new division that could potentially become art pieces around campus.

Design, Typography: Zack Custer
Agency, Direction: Mitch Morse Design