Camellia Grove Kombucha Co
Here’s to good taste!
Less is more when it comes to great taste. Brewed with passion, Camellia Grove transforms honest, pure ingredients into a celebration of life. We bring you a sophisticated taste from simple ingredients that allows you to nourish your soul. Here’s to good taste!
Unfortunately, when it came time for production, the design got dialed back but the key elements and logo remain. Check out the more modest version and and see where you can purchase some tasty kombucha at https://camelliagrove-kombucha.com
Design, Typography, Illustration, Copywriting & Direction: Zack Custer
Agency: HUB Collective
The Balanced Joy Seeker
Our target persona is career-focused but also wants to enjoy life. She is intentional about her health choices and is a savvy consumer aware of her impact. She owns a mix of used and new things, but she splurges on herself for well-being — for example on yoga retreats and wine club memberships. She is intentional about taking care of herself and carving time out to recharge. She is a casual yoga go-er and bike commuter, appreciates the outdoors but lives in an urban environment. In her free time, she volunteers with her community and spends time with friends and her significant other and enjoys eating good food with friends in Portland’s foodie scene. She strives for vitality through eating whole foods and healthy beverages, but also nourishes her soul with her favorite treats that add joyful pep to her day. She embraces imperfection—both in herself and in life. She doesn’t take life too seriously, but appreciates the things and experiences that help her to feel and be her best.
-Simple Joy!
