MLB All-Star Baseball

Nike Retailer Event 2013

The 2013 MLB All-Star event took place in New York. New York proved challenging in a way to link the city with baseball in a new and artistic way. To do so, we travelled back to the late 1800’s, the time of the dandy and the socialite, the post-industrial gilded age of New York. thus the Gilded League was born, an exclusive imaginary team that invited the client’s guests to be a part of this exclusive team’s fan base.

The initial teaser was a simple and beautiful, gold foil card with gold painted edges.  

The save-the-date came in the form of “tip” cards of proper etiquette for fans of the Gilded League. The cards were presented in an etched gold card case and wrapped in a black chamois. 

The final invitation arrived in a custom built box that also housed a black baseball with  a gold monogram of the Gilded League and etched gold cuff links

Design:  Ashley Pieren & Verelle Stuck
Design, Typography, Direction: Zack Custer
Agency: HUB Collective

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